Stop running the admin.
Start running the company.
We build and operate the remote sales team, the funnel, and the management cadence for founders in SaaS, E-Learning, Coaching, and Agency. The whole revenue engine – installed, staffed, and run by us.
Who we serve
Built for three kinds of founders.
We work exclusively with operators whose offer is already proven and ready to be scaled by a team that isn't them.
SaaS
You have product-market fit and inbound demos, but the sales motion is the founder's calendar. We install closers, setters, and the CRM cadence that turns trials into MRR.
E-Learning & Coaching
You've built the curriculum. We build the VSL funnel, the 14-day nurture, and the appointment-setting team that fills the calendar with qualified buyers - daily.
Agencies
You're the rainmaker and the operator and the closer. We take the front of the funnel off your plate so you can sit on retainer calls instead of pitching them.
The engine
We don't write decks. We install the machine and run it.
The Build
The first sprint. We audit, assemble, and stand up a complete remote sales operation paired with the marketing assets that feed it.
- Marketing funnel audit
- Sales process audit
- Offer audit
- Hire & onboard closers
- Hire & onboard setters
- Salesperson onboarding system
- CRM workflows
- Sales scripting
- Sales management infrastructure
- Email / SMS sequences (compliance checked)
- 14-day email nurture
- Middle & bottom-funnel VSL scripts
- VSL production & editing
- Meta ads & conversion tracking (coming soon)
The Operation
The ongoing work. We sit inside your business, coach the team, buy the media, and own the number - every day.
- Daily sales team management
- Daily personalized sales coaching
- 3× weekly sales metrics review
- Interview & hiring management
- Weekly executive team reporting
- Continuous sales-process improvement
- Media buying
- VSL messaging refinement
- Funnel creation & integration
- Facebook ads creation (coming soon)
Process
Four moves. Then the company starts to run itself.
Apply
A short form. We screen for fit before a call - your time and ours.
Audit
A working session on your funnel, offer, and current sales motion. You leave with insight regardless of fit.
Build
We assemble the team, the assets, and the infrastructure inside ~30 days.
Operate
Daily management, weekly reporting, monthly optimization. We own the number with you.
Founder
Sharifa
Crawford.
"Most founders don't have a sales problem. They have a management problem dressed up as a sales problem."
Sharifa is a strategic operations and enterprise sales professional with 10+ years of experience building pipeline, territories, and revenue systems across SaaS, fintech, and global organizations. At Fusion Risk Management, she owned a B2B SaaS territory of $500M - $5B enterprise accounts: prospecting C-level executives, running consultative discovery, and generating 200+ qualified leads a month that grew the enterprise pipeline by 15%.
At Wisetack, she carried that playbook into fintech, opening conversations with SMB, mid-market, and enterprise merchants and engineering outbound campaigns that fed the account executive team. Prior to this, while working for the British Embassy in Washington, DC, she led a £60K UK-US trade project across two continents, the same cross-functional discipline she now installs inside founder-led companies.
Outsource the Admin. is the operating system that came out of that work. The premise is simple: founders shouldn't be the ones doing the admin of growth. They should be the ones aiming it.
FAQ
Questions, answered plainly.
Do you replace our existing sales team, or work alongside them?+
Either. Most engagements start with us assessing the team you have, replacing the seats that aren't working, and adding the management layer that was missing.
How long until we see results?+
The build takes roughly 30 days. Pipeline movement typically follows in the first 30–60 days of the operation phase, depending on funnel readiness and offer maturity.
What's the commitment?+
We work in 90-day operating cycles. That's the minimum window required to install the team, stabilize the cadence, and produce a defensible read on performance.
Who actually does the work?+
We do. Our team handles hiring, coaching, scripting, media buying, and reporting. Your team handles product and delivery.
What industries do you not work with?+
We focus exclusively on SaaS, E-Learning & Coaching, and Agencies. If you're outside that, we'll tell you on the audit and recommend someone better.
The next move
Hand us the admin.
Take back the company.
We accept a small number of engagements each quarter. Apply for an audit and we'll get back to you within 48 hours.
Apply for a growth audit